风创货架,一家专注钢木货架展示架生产厂家。

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品牌故事

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风创品牌故事

张川大学毕业后在北京从事多年软件开发,偶然一次看到睢宁县沙集镇获得2010年阿里巴巴主办的第七届网商大会的“全球最佳网商沃土奖”的新闻,对于家乡乡镇获奖很惊奇,开始对沙集镇模式的家具电商行业产生浓厚的兴趣,敏锐的察觉到这可能是一个机会。年关返乡与弟弟张锋一起开始考察和调研沙集镇的家具电商行业的现状和发展。张锋,早年失学闯荡社会,具有丰富的生产实践能力,通过走访和实地考察得出沙集镇的生产是可复制的结论。张川,借助互联网学习和朋友的经验得出销售也是容易复制和拔高的结论。二人一拍即合,决定根据电子商务成本低、风险小、成长快的特点,学习沙集镇东风村的经验,开始创业之路。

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2011年,星星之火。为了创业路走的更稳妥,张锋从实干出发,进入沙集工厂工作,学习家具生产制造。张川开始参加网店运营和销售的培训学习。


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2012年,牛刀小试。开设自己的网店,全面模仿东风村的销售模式。产品主要是仿制流行的实木类高档家居家具,生产采用具有价格和生产快捷的人造板和钢架结合的拆装家具更适合运输,销售依托于在淘宝网开设的网店。分工明确,张川负责设计和销售,张锋负责产品制造和发货。

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2014年,斩获第一桶金。随着国内4G网络的普及和4G手机的出现,电商开始蓬勃发展,网店开始频频爆单,兄弟二人赚到了第一桶金。

随着出货量越来越大,作坊式生产方式遇到产量瓶颈,同时供应商的产品质量参差不齐,容易影响客户满意度,而且产品同质化严重,同行价格竞争激烈,还有物流费用高涨等多个难题呈现。

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2015年,突破自我。兄弟二人决定另辟蹊径,产品专攻货架类目商用家具。开创徐州名之品家具有限公司,成立销售部、财务部、生产部、研发部,开始走上自主生产、设计、服务为一体的公司化运营道路。同时创立风创货架品牌,寓意借互联网的东风,创建货架一流品牌,又有写实的意义,借鉴东风村的经验,走自己创业的路子。

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2016年,规模化,成熟化。淘宝网建立多个天猫网店,同时加入京东网、拼多多网,积极拥抱电商平台,在多平台快速发展。风创货架凭借产品的易组装、实用性高的物美价廉优势在网店热卖流行。同时,产品逐步从单一展示架拓展到陈列橱、中岛等大型超市和便利店使用的货架。为保证订单的顺利完成,张川自主设计开发风创ERP管理系统,合理利用所有资源和流程化管理。

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2017年,融合线下和线上。风创货架参加国内多个地方政府和互联网平台举办的展览会,成为睢宁本地有名的货架生产商和品牌商。

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2019年,国际化。风创货架开始拓展海外业务,成立外贸部,加入阿里巴巴国际站,中国制造网,将风创货架远销海外。

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2022年,专业化,生态化。具备成熟的研发设计、生产制造、销售、服务体系。满足客户的个性化定制和整店解决方案设计。

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2023年,加入直播行业,拉近客户距离。买下办公大楼,部门分层办公,直播间专业化设计。吸引上海、杭州人才一起合作共同运营推广风创品牌货架。

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风创货架通过专业化的服务,已经成为本地的明星品牌,具有先行者的榜样作用。风创货架的成功,有力的促进农村创业和就业,促进网店发展生态环境的改善,促进本地家具行业的质量管理水平提升。风创货架将秉持质量和服务第一的理念,积极创新为客户提供最优质的的产品和服务。

品牌理念:

质量为本,服务至上,创新求实


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